Strategic Business Simulation

Client

University Dissertation Project (Middlesex)

Date

17 Feb, 2023

Category

Strategic Planning

Project Aims:

Focused on utilizing a Startsim Management simulation platform with the purpose of gaining experiential learning opportunities concerned with valuable hands-on experience in strategic and tactical decision-making, problem-solving, all aspects of analysis for business management to access successful careers in business world.

Key Features:

  1. Business Environment Analysis: Access market trends and competitive landscapes influencing business operations.
  2. Strategic Planning and Decision-Making: Formulating business strategies, setting objectives, and making informed decisions based on available data.
  3. Financial Management and Analysis: Interpreting financial statements, analyzing key financial ratios, and utilizing financial data for strategic decision-making.
  4. Operation and Supply Chain Management: Optimizing production process, managing logistics, and enhancing supply chain efficiency.
  5. Marketing and Sales Strategies: Developing effective marketing plans, identifying target markets, and executing promotional campaigns to drive customer acquisition and retention.
  6. Teamwork and Leadership: Collaborating effectively within a team, leveraging individual strengths, and demonstrating leadership skills to achieve common goals.
  7. Business Performance Evaluation: Accessing business performance, identifying areas of improvement, and adapting strategies to enhance outcomes.

Performance Outcomes: 

  • Stock Price: $103.16
  • Revenue: 47,485 million dollars
  • Vehicle unit sold: over 2,700 units
  • Bond Rating: AAA
  • Market Value: $33,583 million